Roberto Greco a prominent patron of the arts, a photographer with experience and knowledge, has held private exhibitions in the most prestigious galleries in Europe, his art work published in top tier editorials, a running list of notable collaborations and awards.
A true artist of his time, he draws inspiration from his surroundings and utilizes materials that are gathered from the city of lights, little shops and boutiques in Paris to the construction site rubbles that can be found within the images.
WHEN A BUILDING IS UNDER CONSTRUCTION OR BEING DESTROYED, I AM THERE WITH MY BACKPACK. Roberto Greco
The key to his motivation for any brand, is finding the personality, educating, listening and immersing himself deep within the heart of the story.
With our Black collection, the artist focused his lens on the main inspiration, the raw material itself. He set out to capture his interpretation of the raw material. After meeting with our Creative Director, Gian Luca Perris and participating in a masterclass. He knew he had to interpret the main ingredient in an unexpected way.